If you are using social media to promote your business, then great! You must understand that there are numerous social networks that provide you with the ability to reach your target customers and allowing you to explain how your products work, and much more, it’s important to realize that simply having a social media presence is no guarantee of success. It's not enough to post and go, but having an idea of how your social media postings are doing is an important part of your social media marketing efforts. Social media gives businesses an unprecedented opportunity for connecting with customers and prospects.

Social media is crowded. It’s competitive. And it’s essential to test and track your results so that you can identify the most effective strategies – which is why social media analytics are so important.

"it's not enough to post and go"